Assess and improve your website to reach outsiders
Your church website has enormous potential as part of your outreach strategy to reach into your
community. It can be like an enticing ‘shop window’ and virtual doorway to draw
people into faith and fellowship. However, many churches do not understand how to design a website that
will do this effectively. This self-assessment questionnaire helps you evaluate your site, and
creates a detailed free evaluation report with advice to help you consider new ideas or aspects of the site
that could perhaps be modified. It will also help you in planning a new website.
3 minutes to get your Free Evaluation Report!
Not ready yet?
If you don’t want to complete the questionnaire today, bookmark it. Please
link to this page using text or button links:
or mention it in social networking sites or blogs: You can send yourself
(or someone else) an email memo, as a reminder to do it later.
Mon 6 Oct 2008
Work through the questions. You may get more benefit if several of you can discuss them together. Though most questions are factual, some require a subjective
assessment by an unbiased outsider.
A few questions and answers use technical or missiological words. Hover any word with a dotted underline to see a brief definition, or
view our
glossary[InternetEvangelismDay.com/glossary]
for additional information. If you are a second-language English speaker, double-click
on any word for a popup definition (and scroll down that window for translations into other languages.)
Remember, you are not assessing each question on a 1 to 10 scale.
If it fulfills the criteria, it receives the number score suggested – these are weighted by relative importance. If it does
not fulfill that criteria, sorry, it should get zero – or even where shown, a minus number.
Please don’t be discouraged by your check-list score! It is just a ‘broad-brush’ tool to help you think through important
issues that can help your church website develop and be fruitful.
Be very sensitive to those who have worked hard to create your current website, and always give them
due honor and thanks. Conduct any site assessment with them – do not complete it yourself and then
present them with a disappointing score!
Answer the questions using the check-boxes, and then press the ‘Get report’ button
to view your customized report.
Even if you are a small church with a website of only a few pages, we hope and pray this tool
will be useful. Almost all the questions below apply equally to a site of any size. Even small sites can be effective in touching your community.
This tool can be integrated
into Christian resource sites. We also invite translations into other languages.
Your website does not seem to handle frames. This page offers free advice for UK church website design: learn how to assess, evaluate and improve the design of your UK church website, and make it into an accessible seeker friendly (and user friendly) church website design that can reach outsiders in the community with the gospel.
Factor to assess
Score
Explanation
Usability: design, readability and testing
1
Is most of the homepage ‘above the fold’ i.e. not much more than one screen in height at 1024 x 768
screen resolution, which the majority of people now use? And is it a jumping-off point to the rest of the site, rather
than a page that tries to give too much information?
Is the overall balance of color, graphics, white-space and text, harmonious and gentle on the eye? (Ask someone with an eye for graphic design to give an honest answer.)
Do you help visitors visiting inner pages of your church website to get a clear sense of “Where am I, where have
I been, where can I go?” by placing visual ‘you are here’ clues such as color highlighting or arrow markers on the
navigation menu?
Have you tested the church website in different browsers, using varied font-size settings and screen resolutions, and
resolved issues such as text disappearing or obscuring other content, etc?
Have you carried out a testing program on site usability, using volunteers who are web users of only
moderate experience – and then acted on the weaknesses this found?
Was it a specific part of the planning brief that the church website be made outsider-friendly to non-Christians, and that their needs be prioritized over those of the members?
“This church is about people, and I already feel I am starting to know and like some of them. I
feel they will welcome me in an un-pressured way, just as I am, any time I am ready to visit.”
Score 30
“This church only seems to portray itself in terms of a formal program of weekly meetings. It does
not tell me anything about the people there. So I am not sure I would be really welcome, and even if I did go,
it might be very much on their terms. This site is only for the members, not for outsiders like me.”
Minus 30
Somewhere between the two.
Score 0
12
Does the website take care to rephrase ‘Christianese’ jargon words and concepts with everyday language, so that non-Christian site visitors can feel at home?
Is there a purpose statement displayed on the homepage which, while perhaps good at motivating your members, could be off-putting to some non-Christians because it is all about ‘reaching others for Christ’? Or do other aspects of the site give the impression ‘We are out to convert you’, rather than ‘We are a family of flawed real people, please come and share the journey with us.’
If the site has profiles of members of the leadership team, do these only contain spiritual-sounding information,
and lack details about their hobbies, families and other interests which make them seem ‘real’ people.
Do you feature profiles (with photos) of a representative range of church members – probably not full testimonies,
but rather to demonstrate that the church is a family of normal real people who will welcome newcomers when they visit?
Are there photos of the interior of the church building (again with people included), so that potential
visitors feel that they ‘know’ the church premises before they visit?
Does the overall website offer a specific welcome to different categories of people, such as youth, marrieds with families,
different ethnicities, retired people, etc.; and clearly reflect this diversity of membership within the site content?
Does the website specifically invite people to a range of activities within the church – not just the Sunday
services, which can be a very big hurdle for a non-Christian? And does it also give a specific contact person(s) relating to that activity?
Are you using other types of innovative or changing content that will both draw not-yet-Christians to the
site, and then encourage them to visit again?
A warm enticing website is little use if first-time visitors to the church do not actually receive a face-to-face
welcome. Have you trained all your church members, and instituted clear strategies, to ensure that every
first-time visitor is actually spoken to, welcomed and followed up? (NOT merely asked them from the
pulpit to fill in a visitor card.)
Are your church name, town, and area, also clearly included in ‘title tag’ coding on your home page,
and does this title code use the full 70+ characters available for this purpose?
Are most main pages no more than two levels deep within the site (i.e. two clicks from the home-page),
with all links as normal text hyperlinks, and is every main page listed on a sitemap?
Have you submitted the church site address (URL) to the main international search engines (Google, Yahoo, MSN/Live),
secular national and local lists and directories, and Christian find-a-church directories? In some countries, you can include your URL alongside your telephone book listing. It is also very important to get your site listed with Google ‘Local Search’.
Your denomination is likely to have a church listing system too.
Do you provide some information to a first-time visitor, that will answer fears such as
“Is there a dress code?”, “Will I have to do anything?”, “Why do you sing songs? What if I don’t know the words?”
“What about bringing children?” “How long does the service last?”
Can the church team respond adequately to email requests for counsel and advice from outsiders –
perhaps with a team of trained members able to respond to such inquiries?
Is your website URL printed on your roadside noticeboard, all publications and leaflets, letterheads,
press adverts and news releases? Is it also included in email footers of official church emails?
When you have completed your selectbox choices, please view your personalized evaluation report.
This provides a printable 15-page list of areas to develop, for you
to consider. It gives more details and resources than are shown on this page.
Enter your church name as you want it to appear on the report page. If you want to add
personal memo notes to yourself or your team that will print within your report, use the memo area.
Then press: ‘Get report’ button. close
There are other types of content we have not asked about, because they are mainly of
use to church members. In addition, there is the key question of whether, and how,
to include a gospel presentation within a church site. Detailed discussion of this is included
in your evaluation report.
Now find out your score and view your Free Evaluation Report
Now view your custom report of comments and recommendations, based on the information
you have given. (This automated report is confidential, no one else will see it,
and we have no means of contacting you unless you later ask us for further advice.
We have no services to sell. But if you find this report useful, please
link
to this page.)
It will provide more advice and resources than are provided on this page
and will list action areas for you to consider. Click the ‘Get report’ button below.
Please enter your church name (optional) so that will appear in the header of your report:
If you wish to add some short introductory notes for yourself and your team,
to appear near the top of your report, add them here. (You will also have the opportunity to
write in some comments and conclusions at the end of your report, after viewing it online.)
Area for personal memo notes
You must print or save your report at the time of viewing – it is not public and is not stored on our server
“... great for ANY church to help them pinpoint and fix the weaknesses in their site” – Mickey Mellen,
The Church Website Blog
Analyzing the score on your Evaluation Report Less than 70:
Please don’t be disappointed, but make re-purposing a priority 70-150: Some good foundations, but the site will benefit from a thorough reassessment of style and purpose 150-250: You are doing well, but analyze the areas that could be improved over 250: Great, keep going, constantly looking for ways to make your website more effective
Extra area for hand-written notesReset Only press zero button if you wish to remove all score entries & return total to zero: